Digital Marketing – What is it all about?
When stripped right down to its core, digital marketing is the process of advertising and promoting a product/service through electronic media. The main benefit of this type of marketing is that it offers a much more detailed analysis than any other meaning that campaigns can be assessed to see what is going well and perhaps what isn’t going so well. For example, you can see how many times it has been viewed, how long visitors are staying for and then what percentage are going on to place an order.
Of course, the internet is the place where digital marketing occurs the most but the recent advancements in technology has also opened new channels such as messages on smartphones, podcasts and apps. Many companies also still favour the classics such as TV and radio.
Is Digital Marketing Important?
The explosion of the internet has meant that more and more companies are starting up in every single industry, with this comes an amount of fakes and frauds. For this reason, more than ever consumers are looking for businesses they can trust and the easiest way of finding out whether a business is trustworthy is through the internet. Digital marketing is vital for success in today’s market as review websites as well as groups on social media mean that your business is going to be talked about no matter what. You have to build a good reputation not only in person but also online as consumers need to know whether you can offer them what they require.
If consumers can’t find what they are looking for they will quickly click away and find a site that helps them better so it is important that every business knows their customers inside out. You need to be accessible to your visitors at every steps along the way via social media, email, mobile, etc; this allows you to learn the behavior of your target audience and when you learn this, you can target your digital marketing in a way that is most likely to yield success.
What are the challenges with Digital Marketing?
As mentioned earlier, competition has never been stronger and marketing on digital channels is relatively cheap when compared to TV or radio so it is becoming harder and harder to attract consumers. Furthermore, the amount of different devices on the market today make it almost impossible to choose a generic marketing tool and then stick with it. Different channels and devices use different interfaces and specifications which means that you can no longer take a ‘one size fits all’ approach and this can become expensive over time.
How Do I Succeed With Digital Marketing?
In summary, you have to be available for your customers and keep good relationships whether it is by letter, email, social media, or any other channel. You have to learn everything there is to know about your target audiences so you can target them more efficiently and finally, use the data given to you through analysis to find the right approach for your business.
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